Search engine optimization (SEO) has always seemed to me like voodoo. Webmasters (and businesses) obsess over their position on the search page, while the search engines regularly adjust their algorithms to weed out cheaters – those who use technical tricks to inflate their ranking. In the middle of all these are a legion of dodgy SEO consultants promising the moon for a monthly retainer.
You still don’t see too many of these types in Central Europe. I know a handful of local SEO consultants, but the bigger web agencies avoid the whole topic. (Somebody correct me if I’m wrong on that.) My view has always been that as long as your website follows best practices (relevant title tags, URL slugs, etc) it’s best to focus on creating quality content which is relevant to your target audience and forget SEO altogether.
Now, according to US blogger and tech evangelist, Robert Scoble, SEO is about to become irrelevant: