If you look at the bottom of this or (any other) nowEurope post, you’ll see a green icon labeled ‘Share This.’ Ages ago, I added this feature, but I have to confess I’ve only recently started to use it. Suddenly I find myself becoming a fanatic convert.
Over the years, I’m made a habit of forwarding useful information to my friends and business contacts. This habit is a friendly way of keeping in touch – the digital equivalent of saying ‘hello, I remember you.’ It’s also clever way of offering value, provided I don’t overwhelm my friends with irrelevent information. The key is moderation, as well as relevency.
Playing with Share This, recently, I discovered that I could also add this feature to my browser. (In Firefox, it’s a plugin, in Safari it’s a bookmarklet on my toolbar.) What’s more, Share This also includes a contact manager. You can import your contacts from Gmail, Hotmail and many other services. Before I discovered these features I used to copy and paste URLs into an email, the copy and paste bits of relevent text. Who has the time for that? Now, from any web page, I can open Share This from the browser, select a friend’s email address, and add a personal message. Away it goes.
I admit, Share This might not appeal to everybody. But then again, you might find yourself liking it. Why not take a minute to play with the Share This feature at the bottom of this post. If you find it useful (or anything else you read at nowEurope) take a half minute to let your friends and colleagues know about it.