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In recent years, mobile penetration has shown steady increase in most countries, but according to the latest publication of the National Communication Authority, Hungarian mobile usage peaked in the fourth quarter of 2008, and is now falling.

In 2008, the total number of Hungarian mobile subscribers increased by 1,194,000, the largest gain since 2003. By December 2008, the local market hit a peak of 121.8 subscriptions for every hundred people. However, these numbers have been steadily declining in 2009. By the end of May 2009, mobile penetration sank to 118.9.

Traditionally, mobile market growth varies throughout the year, with the biggest increase during the Christmas period. The steady decline in 2009 is without precedence. What is the situation in your country?

In recent years, more and more countries report passing the 100% mobile penetration barrier. Currently that is the case in most of the EU member states.

However, it is evident that this figure is not the same as 100% mobile ownership.

Continue reading ‘Counting mobile phones – beyond 100% penetration’