With the growing popularity of innovation initiatives, ever more companies are launching their own actions. However, many are going forward in a piecemeal fashion, running a brainstorming event here, trying out an ideas campaign there and promoting innovation in vague ways in marketing communications. Such an approach works, somewhat, but it is not ideal.
The best approach is to have a comprehensive innovation process management (IPM) structure that treats innovation as a series of cycles that run within a grand, enterprise innovation process cycle.
The Innovation Process Cycle
An innovation process cycle combines creative problem solving (CPS) with scientific peer review evaluation and some typical business tools.
Continue reading ‘The eight steps of Innovation Process Management’
When you need to brainstorm ideas among a group or population of people spread over significant distances, you face several challenges
- How to communicate to participants and how to enable participants to communicate with each other.
- How to capture ideas.
- How to enable the collaborative development of ideas as you get when brainstormers are in the same room.
- How to evaluate ideas, particularly when a large group of people has participated and generated a large number of ideas. Imagine having to review 100 + ideas!
In fact, when this process is carried out on-line and over a period of one or more weeks, a better term is an “ideas campaign”. An ideas campaign has several steps modelled on creative problem solving (CPS) which is also the basic process behind traditional brainstomring.
Continue reading ‘Brainstorming vs. Ideas Campaigns’