Tag Archive for 'case study'

Indextools: How to maximize your strengths (part two)

Published
by
Steven Carlson
  on  October 29, 2008
  in  Case studies and Hungary
. 1 Comment

The old Indextools website is gone. The new Yahoo! Analytics website is minimalistic, offering just the home page and a second page describing the features. That’s appropriate, because this incarnation of Indextools doesn’t have to sell. It’s Yahoo! And it’s free.

However, the technology behind the screens is still 100% Indextools. They probably have four or five times more server capacity, but the features are essentially the same ones I described on the original site. (Disclosure: I was the marketing director in 2004-2005.)

In the first part of this case study I described how Indextools minimized its weaknesses to compete with VC-funded US companies. This time around I’ll talk about how this scrappy Hungarian startup maximized its natural strengths to build a world class business.

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Zoner Software: Digital Photography as a Lifestyle

Published
by
Vlastimil Vesely
  on  July 14, 2006
  in  Case studies, Czech Republic and eCommerce
. 0 Comments

Brno-based company ZONER software is renowned especially among digital photography audiences and companies that need to Internet domain registration and web hosting. Its successes abroad are less known. The latter was the subject of my interview with Robert Sobola, director of Zoner’s software division.

In 1993, Milan Behro and Roman Slavinsk founded a company focused on developing a graphics editor named Zebra. Three years later, Zoner expanded its scope of activities and started to provide Internet domain registration and web hosting. Czechia.com was the very first Czech server in the .com domain.

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