Monthly Archive for December, 2009

Learn your way around Twitter and Facebook with Mashable

These few days between Christmas and New Year’s Eve might be a relaxing time to catch up with friends and family. If you’ve already had enough of that, however, you can always apply your time toward learning about social media.

If that’s the case, you’re in luck because Mashable has just released its Guide Book to Facebook. This is your chance to learn the difference between a group and a page, and how to publish an event. There’s also a section on using Facebook for your business. (One notable omission is a guide to Facebook’s privacy settings.)

Mashable’s Twitter Guide Book is more comprehensive. Possibly that’s because Twitter is even more confusing than Facebook. Possibly that’s because this guide was published earlier (Mashable promises to continue adding updates). The Twitter guide includes video tutorials, as well as a glossary of Twitter terms (many of them quite silly, but nonetheless frequently used). Also included is a large section on doing business with Twitter.

If you’re a social media newbie, you might want to consult About’s social media primer. For a common sense perspective on social media, I highly recommend 14 social media lessons we can all learn, from Ian Lurie at Conversationmarketing.com.


Draft 2010 Work Programme for ICT PSP is available for review

The ICT Policy Support Programme (ICT PSP) is part of the European Union’s Competitiveness and Innovation Programme (CIP). This programme supports the priorities of the new integrated strategy i2010 – European Information Society 2010, which promotes an open, innovative and competitive digital economy and emphasises ICT as a driver of inclusion and quality of life.

The annual draft Work Programme (WP) of the ICT PSP was recently approved by the CIP ICT Management Committee on 19th November 2009. It defines priorities for calls for proposals and calls for tenders in 2010. It also includes the selection criteria and the programme participation rules.

The WP 2010 will focus on six themes: ICT for a low carbon economy and smart mobility; digital libraries; ICT for health and inclusion; open innovation for future Internet-enabled services in smart cities; ICT for improved public services for citizens and businesses; multilingual Web. These themes will be supported by best practice projects and thematic networks.

The formal European Commission decision on the final 2010 programme is expected to be taken in January 2010, following the scrutiny period of the European Parliament.

Related Download:
DRAFT ICT PSP work programme 2010


The Austrians clean up at EEVC 2009 in Barcelona

An Austrian startup company, ASH DEC Umwelt, won third prize at the Eurocan European Venture Contest 2009, held this weekend in Barcelona. ASH DEC Umwelt is a clean tech company that recycle nutrients and metals from incineration residues.

The top prize of €90,000 went a Danish biotech company, Biomodics, while the second runner up was Liquavista, a Dutch ICT startup.

Organized by Europe Unlimited, the EEVC examined 376 European companies (out of 776 applicants) in a series of local and regional competitions. 313 investor experts took part in vetting the competitors. I also spent a day as an expert evaluator in the Budapest semi-final.

It’s also worth noting that one other CENTROPE company, the Hungarian ICT startup, Gravity R&D, made it to the EEVC Top 25.


New EC study underlines the importance of pursuing technological openness for the future Ubiquitous Information Society

I have just read a recent study of the European Union “Trends in connectivity technologies and their socioeconomic impacts”. The study explores especially the question “What does the future of a connected Information Society look like and how should we prepare our overall ICT strategy and related policies to become the globally leading knowledge society?”.

In particular I found the trends or actually trend clusters that are identified in this study interesting:

  • Development of a Common communications infrastructure
  • Evolution towards Computing as an ubiquitous utility
  • The convergence of humans and computers
  • The emergence of the Intelligent Web

If you are interested to read more, please find a press release with a link to download the complete study.


Good news: Central Europe can skip SEO (according to Scoble)

robert-scoble-1Search engine optimization (SEO) has always seemed to me like voodoo. Webmasters (and businesses) obsess over their position on the search page, while the search engines regularly adjust their algorithms to weed out cheaters – those who use technical tricks to inflate their ranking. In the middle of all these are a legion of dodgy SEO consultants promising the moon for a monthly retainer.

You still don’t see too many of these types in Central Europe. I know a handful of local SEO consultants, but the bigger web agencies avoid the whole topic. (Somebody correct me if I’m wrong on that.) My view has always been that as long as your website follows best practices (relevant title tags, URL slugs, etc) it’s best to focus on creating quality content which is relevant to your target audience and forget SEO altogether.

Now, according to US blogger and tech evangelist, Robert Scoble, SEO is about to become irrelevant:

Continue reading ‘Good news: Central Europe can skip SEO (according to Scoble)’


Web Analytics Wednesday – Hungary is ready

In 2006, I asked the question “Is Hungary ready for web analytics?”. The web analytics market was booming in the US, and Google had only just launched its free Google Analytics service. I was the marketing director at Indextools (later acquired by Yahoo!). Based in Budapest, we were competing in North America with the likes of Omniture, Coremetrics, HBX and WebTrends. At that time, Indextools only had one Hungarian customer – a personal friend of the CEO.

Three years later, that time has arrived. Last week, I attended the Budapest chapter of Web Analytics Wednesday. Hosted by local online marketing maven and blogger, Anna Sebestyén, the meeting was well attended. The meeting was held in English, and featured presentations by András Rung (web ergonomy), Zoltán Balázs (usability & analytics) and Tamás Ács (Gemius for competitive insights). We had about 20 attendees, mostly 20-somethings, nearly all of them active, professional analytics users (I asked).

Continue reading ‘Web Analytics Wednesday – Hungary is ready’


Something’s cooking at Kitchen Budapest (couldn’t resist the pun)

kibuI’m still trying to get my head around Kitchen Budapest. This facility, also known as ‘KIBU,’ describes itself as “a new media lab for young researchers who are interested in the convergence of mobile communication, online communities and urban space and are passionate about creating experimental projects in cross-disciplinary teams.” I guess what surprises me the most is that it’s located in Hungary.

It used to be the tradition here that nearly any young Hungarian with ambition and talent would leave the country to seek their fortune. Not only does KIBU offer opportunities at home, but they also offer guest residencies to foreigners.

The other shocker is that Kitchen Budapest is funded by Magyar Telekom – apparently with few strings attached.

Continue reading ‘Something’s cooking at Kitchen Budapest (couldn’t resist the pun)’


One-stop shop for European patents in the works

European ministers say they have agreed on a plan to introduce a common EU-wide patent system that could save companies millions of euros.

Sweden’s foreign ministry says industry ministers reached a deal on the main elements of the EU patent and setting up a single European Patent Court.

via BBC News – EU moves towards common patent system.


Social media experiments, part three: Deli.cio.us

delicious_logo-fullDelicious (originally spelled: Deli.cio.us) is a social bookmarking web service for storing, sharing, and discovering web bookmarks. You might think of Delicious as an ancestor of micro-blogging services like Twitter or Tumblr.

The focus of Delicious is links, and you can further organize them with add text and tags. The site was the brainchild of a solitary coder, Joshua Schachter, who sold his service to Yahoo! in 2005. For most of the first two years he ran the service part time. Lucky guy!

nowEurope has had its own Delicious account for several years now, but I confess we’ve hardly used it. When Vlastimil and I relaunched nowEurope at the beginning of the CITT project, it was our intention to use Delicious. We even added a widget to the right-hand column of this blog that shows you our latest Delicious links. It’s still there.

I’m now getting into the swing of Delicious, but I have my reservations. Maybe you can change that.

Continue reading ‘Social media experiments, part three: Deli.cio.us’