Thank you, Steve, for welcoming me to nowEurope. Steve and I work together at Howdy Group building and running social networking websites. Two of the projects I work most closely with are Howdy’s Hungarian-language entertainment website, Hali.hu, as well as our Romani language site, Kaskosan.com.
I’ve had quite a lot of experience working with publicly-funded ICT projects, but for the last two years I’ve been working on the commercial side of things. Today I would like to present you with a Hungarian view of the web – specifically, I’d like to introduce some of some of our notable local language bloggers. (The following links are in Hungarian.)
First, Ivo Spigel will be pleased to know that Hungarians are also Twittering. However, according to Webisztán, they are doing it on Facebook. The US social networking leader recently redesigned the site to work more like Twitter, more prominently featuring the status update function. Webisztán estimates that 115,000 Hungarians now use Facebook, while just 3,000 user Twitter.
Rabbitblog has a four-part series that examines Facebook from a Hungarian perspective, comparing it to the local market leader, IWIW. Oddly enough, Facebook is still a smaller player on the Hungarian market with some 100,000 users (based on the Facebook advertising filter). According to WebAudit, IWIW has 2.9 million unique visitors per month, amounting to from two thirds to three quarters of all local Internet users.
In advertising terms IWIW is still old school (banners, display ads, and so on) but will soon be rolling out a new application functionality using Open Social. Rabbit speculates whether app advertising will take off in the recession, but this is still an open question. Rabbit points out that a new group is open on Facebook to help Hungarian app developers building for Facebook, IWIW or any other site.
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