I would like to express my support to ideas and arguments of Mr. Vit Skala in his post, Facilitators vs. Managers. I believe that a combination of sales activities and project management, as it is usual commercial practice, should be a model for cluster building.
Mr Skala suggests the following approach of cluster creation: A Facilitator should lead the project or cluster in the formative stages, and a manager takes the responsibility for the running stages. The approach which Mr. Skala suggests is already applied as a standard business practice in the commercial world for project delivery.
The ‘project’ is the predominant method for the delivery of products or services in many different industries. During the sale phase of the project, a sales manager (account manager or salesman) is the driver of the business case. His goal is to sell the project, to attract potential customers and to demonstrate the potential benefits and advantages of accepting his offer. He makes promises on behalf of his company. These tasks require very much the same talents, skills, abilities as a facilitator of cluster creation. (A cluster is anyway a project.)
Continue reading ‘Cluster is just another word for ‘project’’




