nowEurope

Around 1% of Polish Internet users have made a purchase online. Of those, 40% made their first purchase within the last six months. A third of Polish shoppers declared that they intend to increase their number of online purchases. These figures come from a 2005 survey of Polish eCommerce conducted by Polish web measurements company, Gemius, in association with Money.pl.

What struck me is that the most popular method of advertising among Polish emerchants is paid search. Here in Hungary, my impression is that local advertisers have been relatively slow to adopt search, however I haven’t seen any recent figures on the Hungarian market for paid search.